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This web site states the following, "Why a Gran Fondo? The Gran Fondo Route." Our analyzers noticed that the web site also stated " How do I get there? 2016 Race Results and Gallery." The Website also said " 8203; Enter the Swartberg100 Gran Fondo now! Saturday 28th of April 2018 at 7 am. Prince Albert, Western Cape. Enter the Swartberg100 Gran Fondo! MTBAfrica provides events and stage rides in Southern Africa for mountain bikers, endurance road and gravel cyclists. An annual autumn race combining gravel and tar sectors styled on the European classics. Why a Gran Fondo? The Gran Fondo Route." The website's header had African cycling adventures as the most important optimized keyword. It is followed by mtbafrica, swartberg100, and mountain biking which isn't as highly ranked as African cycling adventures. The next words mtbafrica.com uses is south africa. cycling tour africa was included and will not be understood by search crawlers.